A CLOSER LOOK AT EVERYDAY PRODUCTS

Read beyond
the label.

Food. Skincare. Everything in between.
Know what you're bringing home.

Scroll to unwrap ↓

Daybreak, an original fictional oat drink

DAYBREAK / AN IMAGINARY PRODUCT,
A VERY REAL QUESTION.

FROM PACKAGING TO UNDERSTANDING01 / 03

01 — THE FIRST LOOK

Nice on
the outside.

The label has your attention.
Now give the ingredients a moment.

02 — THE SCAN

There's more
to the story.

A barcode, a photo or a name.
Yami helps you make sense of the rest.

03 — YOUR CHOICE

Understand it.
Then decide.

Ingredients, nutrition and your preferences.
Useful context for your everyday choices.

THE OTHER SIDE

What's
in here?

Water
Oats
Sunflower oil
Sea salt

Fictional label for demonstration

THE INGREDIENT LISTA few words.
A clearer picture.

Explore what each ingredient means.

Skip to the shelf ↓CONCEPT PRODUCT · ILLUSTRATIVE EXPERIENCE

A LITTLE CONTEXT GOES A LONG WAY

You don't need to
know every ingredient.
Just where to look.

Yami helps turn unfamiliar labels into information you can use. Check what's inside, see what matters to your preferences, and explore alternatives. Right there in the aisle.

On your shelf.
On your terms.

From the first sip of the morning
to the last step in your routine.

Original concept packaging created for this website. Select a product to explore the experience.

UNDERSTAND

Less label reading.
More understanding.

Find plain-language context for ingredient lists and nutrition information.

PERSONALISE

Your needs
belong in the picture.

Consider your preferences, from plant-based choices to ingredients you want to avoid.

KEEP EXPLORING

Make curiosity
an everyday habit.

Discover alternatives and build your knowledge with every scan.

INTRODUCING YAMI

Read beyondthe label.

Nice onthe outside.

There's moreto the story.

Understand it.Then decide.

What'sin here?

You don't need toknow every ingredient.Just where to look.

On your shelf.On your terms.

Less label reading.More understanding.

Your needsbelong in the picture.

Make curiosityan everyday habit.

A better-informedkind of everyday.